EndoscopyNow: Offering a Comprehensive Education Platform for Endoscopists

Gastroenterology (GI) is the second-largest sub-specialty of internal medicine, with about 21 percent of the U.S. population being treated by more than 2100 physician practices and 13,500 physicians. Nonetheless, the GI physician practice market is highly fragmented, with only a few multi-state providers across the nation, mainly served by smaller practices. This practice is gradually becoming more and more challenging for community physicians as they are consistently burdened with regulatory, financial, and operational barriers. This has undoubtedly made them lose out on their most valuable resource — time. As such, most physicians cannot invest their time in getting additional training after completing their formalized course. They are equally overwhelmed with the abundance of data available on the internet, which presents a bunch of irrelevant information before they find what they are looking for. This results in a massive gap in education and training for physicians. In such a scenario, GI physicians need a comprehensive solution to aggregate all the important information into a single source to facilitate easy access.

EndoscopyNow is the one-stop-shop that gastroenterologists seek to stay in tune with the latest research, procedural techniques, and news. The company offers a comprehensive mobile platform to ensure gastroenterology education and provides high-quality data to physicians. “We pull together content from publications, journals, videos, and virtual events and create a single resource for gastroenterologists, medical professionals, and industry professionals,” states Madhu Kolavennu, the President and CEO at EndoscopyNow.

In the initial days, EndoscopyNow adopted video conferencing technology to communicate with its clients, which was then remolded into the idea of offering access to clinical and procedural videos from a single platform. Today, the company also incorporates several guidelines, medical journals, articles, related videos, and even virtual education as part of the platform. This virtual connectivity endorsed by EndoscopyNow proved beneficial to physicians, especially in the past year, helping the user base emphasize education via the platform. One of the most crucial elements of the mobile platform is its robust visual education module built into the application. It allows users to seamlessly access educational events. This capability further ties into its pinning functionality, with which physicians can save content for late review, find live training events, and register for them. The physicians also have access to a huge content library to explore to get more information about the latest guidelines, procedures, and news stories, all personalized according to their areas of interest.